Sir Jim Ratcliffe
In 2017, INEOS Chairman Sir Jim Ratcliffe, a motoring enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4X4 engineered for modern day compliance and reliability.
The idea to manufacture a vehicle from scratch was developed by Sir Jim and some friends in their favourite pub, The Grenadier in Belgravia, London, which inspired the vehicle’s name. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
Since then, the Grenadier has come to life, combining rugged British spirit and design with German engineering rigour. The team has not wavered in its razor-sharp focus on remaining true to Sir Jim’s original vision. The Grenadier line-up provides best-in-class off- road capability, durability, and reliability to those who depend on a vehicle for work, adventure or leisure, wherever they are in the world.
