BIRTHPLACE OF INEOS GRENADIER OFFICIALLY RECOGNISED AS WORLD ORIGIN SITE
- The Grenadier pub has been awarded World Origin Site status, in recognition of its historical significance
- The INEOS Grenadier is the world’s first car to have its origins recognised with a distinctive green plaque
LONDON, 20 May 2026 – The Grenadier pub in Belgravia, London, has been honoured with a commemorative World Origin Site plaque, recognising it as the official birthplace of the INEOS Grenadier. It was here, over a pint with friends, that Sir Jim Ratcliffe conceived the idea for a new, purpose-built 4X4, which was then sketched on a £5 banknote and pinned to the ceiling.
World Origin Site certification commemorates the specific location where a groundbreaking product, brand or invention originated. Other notable World Origin Sites include the club where The Beatles first performed, the birth place of the Supermarine Spitfire and the location of the world’s first purpose-built motor racing circuit at Brooklands.
The INEOS Grenadier is the first car in the world to have its origins recognised by the organisation’s distinctive green plaque, which was unveiled by Sir Jim Ratcliffe on 19 May. After three full years in production, multiple award wins and more than 36,000 vehicles delivered around the world, the breadth and versatility of the INEOS Grenadier range continues to grow. It’s the ideal choice for those looking for a peerlessly capable modern off-roader for work, play or just the demands of daily life. It’s engineered to conquer the toughest terrain, unlock extraordinary adventures, and put the fun back into everyday driving.
"The Grenadier is a unique, purpose-built vehicle with an equally unique story behind it. What started as an idea among 4X4 enthusiasts in their favourite London pub has become a global phenomenon for those who seek adventure and the road less travelled. This recognition of its origins is a fitting celebration of the incredible story behind this brand.”
Lynn Calder - CEO, INEOS Automotive
The INEOS Grenadier is on sale in more than 50 global markets across North America, Europe, Africa, the Middle East, Southeast Asia, China and Australia.
To find out more about the Grenadier range, visit www.ineosgrenadier.com.
-ENDS-
INEOS Automotive contact details:
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Lois Brooks
Senior Account Manager, PFPR
+44 (0) 7596 857457
lois.brooks@pfpr.com
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
