INEOS AUTOMOTIVE AND RETAILER NETWORK PLACES AMERICAN CUSTOMERS FIRST FOLLOWING ‘LIBERATION DAY’ ANNOUNCEMENT
- Pricing honored for Grenadier SUV orders placed before April 3
- Grenadier customers will be spared most of the tariff impact
- Pricing for new SUV orders will only be 5% higher
Montvale, 4 April 2025 – INEOS Automotive is shielding its customers from US President Trump’s 25% import tariff increases by doing all it can to keep prices in check, the company announced today.
“We want to provide our US Grenadier customers with clarity in a world of change and uncertainty. Until EU politicians get off their hands and make a deal with the US, we’re doing what we can as a small competitive brand to protect our valued US customers from the tariff price increases.”
Lynn Calder - CEO INEOS Automotive
Calder announced several pricing actions, including:
- US Grenadier SUV orders placed before April 3 will be price protected, without extra tariff charges at delivery.
- Prices for new Grenadier SUV orders will be held to a 5% increase. New starting price from $78,900.
- The Quartermaster pick-up, already subject to a 25% chicken tax, and now with the additional 25% import tariff, will only have a 10% price increase. New starting price from $92,900.
Launched in the US in 2023, the INEOS Grenadier 4X4 provides best-in-class off-road capability, durability, and reliability, with the modern comfort and refinement customers expect wherever they are in the world.
Customer deliveries of the five-seat Quartermaster double cab pick-up, the largest model in the INEOS Automotive line-up, begin in the US this month. The Grenadier and Quartermaster are manufactured in Hambach, France.
North America is the largest market for INEOS Automotive, accounting for more than 60% of the company’s global sales. It is represented by a rapidly growing dealer network, which is set to expand to 40 sites across the US and Canada by the end of the year. For sales information, please visit www.ineosgrenadier.com.
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INEOS Automotive contact details:
Sarah Pelling
Head of PR
INEOS Automotive
+44 (0) 7887 451773
sarah.pelling@ineos.com
Colleen Robar
North American PR
+1 313 207 5960
crobar@robarpr.com
About INEOS Automotive
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.
