INEOS Automotive announces appointment of Mark Tennant as commercial director
A successful sales and marketing professional, Mark brings over 20 years’ experience working with OEMs and international distributors to INEOS Automotive.
INEOS Automotive is delighted to announce Mark Tennant, the former Chief Executive of Guava International and former Marketing Director of Bentley Motors, as its new Commercial Director. Mark joins the company as it continues to build its senior team and he will take responsibility for the sales and marketing of the new vehicle, as well as building up the commercial division that will support the project.
In his previous position as CEO of Guava International, Mark was responsible for managing Jaguar Land Rover’s business in over 60 developing markets across Sub-Saharan Africa, Eastern Europe, Central Asia and Asia Pacific. From 2009 to 2013 he was based in Asia as Vice-President of RMA Group, Guava’s parent company, responsible for a broad portfolio of automotive businesses in Asia and beyond and working with OEMs including JLR, Ford, Daimler and TATA.
Mark joined RMA after 10 years with Bentley Motors in a number of senior sales & marketing roles, covering worldwide marketing, PR, product strategy and regional management.
Mark Tennant, Commercial Director of INEOS Automotive, said: “It was the Land Rover Defender that first brought me into the automotive industry some 25 years ago, so to be part of the INEOS team developing a spiritual successor to the Defender and its fellow 4×4 pioneers is a great opportunity. Exciting projects such as this do not come along every day and I am thrilled to be part of this new venture.”
Dirk Heilmann, CEO of INEOS Automotive said: “We are delighted Mark has decided to join the business as he is an accomplished individual with a strong track record of automotive sales & marketing, for OEMs and international distribution businesses. This experience will be a huge asset to the Grenadier. Mark is the perfect fit for INEOS Automotive and I look forward to working with him to bring our truly uncompromising off-roader to market.”
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INEOS Automotive contact details:
Sarah Pelling
Global Head of PR
+44 (0) 7887 451 773
sarah.pelling@ineos.com
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Tom Waugh
Senior Global PR Officer
tom.waugh@ineos.com
+44 (0) 7776 454 747
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
