INEOS AUTOMOTIVE ANNOUNCES RNLI PARTNERSHIP
- The five-year partnership will see INEOS Automotive supply the RNLI with Grenadiers for use at locations throughout the UK, and Ireland.
- The award-winning 4X4 will be used to meet the demanding needs of the lifesaving search and rescue charity.
- Lynn Calder, CEO, INEOS Automotive, comments, “We’re very proud to support the RNLI, an incredible charity that performs round-the-clock life-saving work in often very difficult conditions. Its volunteers rely on vehicles every day, both boats and cars, so this is a powerful endorsement of the Grenadier that it’s able to meet the rigorous standards required for such vital frontline work.”
London, 11th July 2024 – INEOS Automotive has become an official partner of the Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea. Over the next five years, the INEOS Grenadier will become the official vehicle of RNLI lifeboats and support the RNLI by helping their volunteer lifesavers to launch for those who are in difficulty in the water and in need of their help. Over the duration of the partnership, Grenadier Station Wagons will be deployed at locations around the UK and Ireland to support the charity’s courageous volunteers in their lifesaving role.
As well as undertaking regular duties at RNLI lifeboat stations, the Grenadier’s main role will be to position, launch and recover the RNLI’s D-class lifeboat at selected stations. Highly manoeuvrable and able to operate close to shore, the inflatable D-Class has for the past 60 years been the charity’s workhorse, saving over 30, 000 lives and aiding over 160,000 people. It comes into its own for searches and rescues in the surf, shallow water and confined locations, often close to cliffs, among rocks and even inside caves.
After intensive rounds of assessing the suitability of a number of 4X4 vehicles, the Grenadier will use its best-in-class combination of off-road and on-road driving performance, and the robustness and durability to safely withstand the rigours of RNLI activities. Like the RNLI’s lifeboats which are built to operate effectively in some of the most challenging and time critical situations, the Grenadier’s robustness will become the perfect addition to the charity’s launch and recover equipment.
Lynn Calder, CEO, INEOS Automotive, comments, “We’re very proud to support the RNLI, an incredible charity that performs round-the-clock life-saving work in very difficult conditions. Its volunteers rely on vehicles every day, both boats and cars, so this is a powerful endorsement of the Grenadier that it’s able to meet the rigorous standards required for such vital frontline work. As well as providing the RNLI with its Grenadier, the partnership will see INEOS support the charity to spread their vital water safety messages to new audiences. It also provides the opportunity to collaborate on future technology to sustain the RNLI’s lifesaving efforts now and into the future."
Jamie Chestnutt, RNLI Director for Engineering and Supply, said: "The partnership between the RNLI and INEOS Automotive aligns perfectly with INEOS's ‘Built for More’ ethos given the lifesaving work conducted by the RNLI and our volunteers. As a charity which relies solely on donations, support such as this from INEOS Automative enables the RNLI to continue to save lives at sea,while also providing our operational volunteers with the best equipment available. Only by working in true partnership with industry can we sustain our lifesaving service in our 200th year and beyond."
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INEOS Automotive contact details:
Sarah Pelling
Head of PR
INEOS Automotive
+44 (0) 7887 451773
sarah.pelling@ineos.com
Viktoria Kirkova-Fane
PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Tom Waugh
Senior PR Officer
tom.waugh@ineos.com
+44 (0) 7776 454 747
Peter Skilton
Senior PR Officer – Product Communications
peter.skilton@ineos.com
+44 (0) 7787 553 395
About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster, and in February 2024 a third vehicle line called the INEOS Fusilier was unveiled which will offer two powertrain options to meet global consumer needs: an all-electric and a range-extender electric.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.