INEOS AUTOMOTIVE ANNOUNCES SOUTHERN CALIFORNIA WILDFIRE SUPPORT PROGRAM
- Through March 31 2025, INEOS Automotive will offer special discount programs for eligible fire-impacted residents and first responders in Southern California
- Gregor Hembrough, EVP Americas INEOS Automotive says "Our thoughs are with those impacted by the devastating wildfires and INEOS is committed to supporting residents and the all-important first responders in any way we can."
Ridgewood NJ, 27 January 2025 – INEOS Automotiveis stepping up to support communities impacted by recent Southern California wildfires with a special program to get INEOS Grenadiers to the people who need a durable purpose-built 4X4 to help with recovery efforts in the months and years ahead. From now through March 31, 2025, the company will offer special concession programs for eligible fire-impacted residents and first responders.
“Our thoughts are with those impacted by the devastating wildfires and INEOS is committed to supporting residents and the all-important first responders in any way we can.”
Gregor Hembrough - EVP Americas INEOS Automotive
Launched in the US in 2023, the INEOS Grenadier 4X4 provides best-in-class off-road capability, durability, and reliability, perfect for recovery work. In Q2 2025, the five-seat Quartermaster double cab pick-up, the largest model in the Grenadier line-up, will begin deliveries in the US. The Quartermaster’s robust and rigid box-section ladder frame chassis is 12 inches longer than that of the Station Wagon, ensuring it can carry five people and their bulkiest of loads.
Residents who have experienced vehicle loss due to the fires and hold proof of a settled insurance claim will qualify for a $3,000 USD allowance towards the cash purchase, finance, or lease of a new 2024 INEOS Grenadier.
In addition, as a token of appreciation for the bravery and dedication of first responders, INEOS is offering a $3,000 USD allowance towards the cash purchase, finance, or lease of a new 2024 INEOS Grenadier to qualified Fire, Police, and EMS personnel who present proof of employment.
INEOS Automotive has three dealers in southern California, including Rusnak INEOS Grenadier adjacent to fire-impacted area in Pasadena. The other dealers are Mossy INEOS Grenadier in National City and Sierra INEOS Grenadier in Irvine.
For more information, please visit your nearest California dealer or visit www.ineosgrenadier.com.
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INEOS Automotive contact details:
Sarah Pelling
Head of PR
INEOS Automotive
+44 (0) 7887 451773
sarah.pelling@ineos.com
Colleen Robar
North American PR
+1 313 207 5960
crobar@robarpr.com
About INEOS Automotive
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.
