INEOS AUTOMOTIVE BRAND NIGHT IN YINCHUAN UNVEILS GLOBAL INITIATIVES AND LONG-TERM COMMITMENT TO CHINA

• INEOS Automotive held its inaugural Brand Night event in Yinchuan, Ningxia
• Executives introduced numerous global initiatives including an official partnership with The Snow League winter sports competition
• The event included the Chinese debut of the limited edition Grenadier 1924, celebrating the 100th anniversary of the iconic British clothing brand Belstaff

Yinchuan, China, 12 March 2025 – INEOS Automotive held its inaugural Brand Night event in Yinchuan, Ningxia, introducing numerous inspiring global initiatives and long-term commitments to the Chinese market.

The British brand’s ‘BUILT FOR MORE’ philosophy demonstrates the spirit of the product, its customers and the people behind INEOS Automotive - uncompromising in breaking boundaries and unlocking possibilities of adventure.

The company’s fresh partnership with The Snow League embodies this message. The new winter sports competition, founded by Shaun White, the three-time Winter Olympics gold medallist, was developed for the world’s best snowboarders and freeskiiers. The INEOS Grenadier is the event’s official vehicle of choice, providing transport to athletes, event officials, VIP guests and visitors to the season’s opening event last week in Aspen, Colorado, USA. The next event is scheduled to take place at the iconic Yunding Secret Garden in Beijing in December.

Since arriving in China last September, the Grenadier has quickly become a favourite among off-road enthusiasts.

“We are committing to long-term development in China by delivering exceptional customer experience with an enriched product lineup and a growing sales and service network. Beyond that, we aim to repeat in China what we have achieved in other markets in terms of curating a strong and passionate owners' community.”

Lynn Calder - CEO INEOS Automotive

At the Brand Night, the limited edition Grenadier 1924 was unveiled to commemorate the centenary of the iconic clothing brand Belstaff, with each vehicle featuring a quietly subtle, premium specification and distinctive centenary badging. Alongside Grenadier 1924 and the standard series product in ‘base’ Grenadier, Trialmaster and Fieldmaster, the brand will further expand the product family available in China and provide customers with more ways to enjoy the peerless premium off-roader. Future expansion plans also include the introduction of INEOS Automotive’s exclusive new bespoke series division - Arcane Works, and plans for the zero and low-emission Fusilier.

To deliver top-class customer experience, INEOS Automotive has established sales and service centers in key cities in China. Over the next three years, the company plans to work closely with retail partners to expand into all Tier 1 and several Tier 2 cities. As well as an attentive full brand and retail experience, these sites will also provide customers with comprehensive and robust aftersales support. Every Grenadier customer benefits from an industry-leading, five-year base warranty and 12 years’ anti-perforation warranty.