INEOS AUTOMOTIVE CEO STATEMENT FROM LYNN CALDER FOLLOWING US ‘LIBERATION DAY’ ANNOUNCEMENT

London, 4 April 2025

“Now that we’re all in a new era of uncertainty, I think it’s crucial for us to be really clear with our customers. It’s costing us 25% more today to sell a Grenadier in the US than it was a few days ago.

But we’re a new, small, ambitious brand, and with the support of our retail network we’re committed to fighting to keep our valued customers. We are protecting them as much as we can from price increases resulting from the tariffs.  

So, what’s next?

Any orders placed before April 3 are entirely price protected: customers will pay no more than what they signed up for.

With orders placed from April 3 onwards, we’ve sheltered customers from the full impact of the tariffs, but it’s just impossible for us to absorb the whole 25% tariff cost.

So, applicable from April 3, prices have increased by 5% for the Grenadier station wagon: it now starts from $78,900.

With the Quartermaster pick-up, we’d only recently reduced its price from $103,000 to $83,000 to counter the 25% chicken tax on imported pick-ups. So now, despite the tariffs, we’re limiting the April 3 price increase by 10%, with the new starting price set at $92,900.

The responsibility for this situation lies at the feet of EU politicians who have failed to negotiate an equitable automotive trade deal with the US, despite the warnings. I desperately hope that they are working around the clock to positively resolve the impasse, rather than escalate it and trigger a trade war.”

Lynn Calder - CEO INEOS Automotive