INEOS AUTOMOTIVE DRIVES FORWARD WITH NEW AMERICAS HEADQUARTERS IN MONTVALE, NEW JERSEY
- INEOS Automotive expands global footprint with new regional hub
- Supports continued growth and investment across the Americas
- Brand Experience Center showcases design, engineering and capability of the Grenadier, offering on- and off-road test drive bookings to guests
MONTVALE NJ, 24 November 2025 – INEOS Automotive has officially opened its new Americas headquarters in Montvale, New Jersey. This marks a significant milestone in the company’s continued growth and investment across the region. The new site will serve as the central base for operations spanning the United States, Canada and Mexico.
Located adjacent to the company’s new headquarters is the new Brand Experience Center, which gives customers and visitors a first-hand opportunity to explore the INEOS Automotive range and learn more about the company’s origins. The Brand Experience Center showcases the design, engineering and capability of the Grenadier Station Wagon and Quartermaster models, offering guests the chance to experience their features.
The opening event brought together INEOS Automotive’s senior leadership and employees with local dignitaries.
“Starting operations in our new home here in New Jersey is an exciting and important moment for INEOS Automotive. When we launched in the Americas two years ago, we knew this market would become a cornerstone of our global growth. Our new headquarters and Brand Experience Center reflect our long-term commitment to this region, our customers, and the communities that share our passion for vehicles that deliver extreme capability and enable limitless adventure.”
Lynn Calder - CEO, INEOS Automotive
“The opening of our new Montvale headquarters marks a significant step forward and highlights our commitment to the Americas market. This facility will allow us to further grow our operations locally and to continue expanding our retailer network and owner community throughout the Americas. The Brand Experience Center allows people to engage directly with our products and discover what sets our vehicles apart from the competition.”
George Ratcliffe - President of the Americas, INEOS Automotive
Building on a 41% year over year growth, the new headquarters houses corporate offices, meeting spaces as well as event areas for retailer, media and customer programs. Together with the adjacent Brand Experience Center, the site will serve as the focal point for INEOS Automotive’s operations across the Americas region.
INEOS Automotive entered the Americas market in 2023 with the launch of the INEOS Grenadier Station Wagon, a modern, uncompromising 4X4 built on a foundation of durability and purpose. With the addition of the Quartermaster pick-up and the bespoke Detour by Arcane Works, which offers another level of British design and craftsmanship, the company continues to expand its product portfolio while growing its retail and service network across the region.
-Ends-
INEOS Automotive contact details:
Sarah Pelling
Global Head of PR
+44 (0) 7887 451 773
sarah.pelling@ineos.com
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Tom Waugh
Senior Global PR Officer
tom.waugh@ineos.com
+44 (0) 7776 454 747
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
