INEOS AUTOMOTIVE POSTS RECORD SALES SUCCESS IN Q1 2026
- Sales for the Grenadier and Quartermaster product lines hit new record for Q1 2026
- Significant fleet orders from emergency services, utilities, rental and defence and security contribute to major sales growth
LONDON, 13 April 2026 – INEOS Automotive received a record number of orders for its Grenadier 4X4 in Q1 2026, up 20% on the same period last year, as sustained strong retail sales are accompanied by an increase in significant new fleet supply agreements.
After three full years in production, multiple award wins and more than 35,000 vehicles delivered around the world, primarily to retail customers, interest and enquiries from fleets have significantly grown over the past six months and continue to accelerate. Orders from corporate, non-profit and public service fleets have been a key part of INEOS Automotive’s long-term strategy from its earliest days. The record success follows the positive reception of the latest model-year and Black Edition from media and customers.
“In the face of geopolitical challenges affecting the auto industry globally since we launched three years ago to this day, we've remained agile and relentlessly resiliant. The steps we've taken to maintain our positive trajectory are bearing fruit.”
Lynn Calder - CEO, INEOS Automotive
Fleet orders in Q1 2026 came from all four corners of the globe and from a wide variety of organisations with different use cases. Examples include the Kenyan Red Cross, Hertz rent-a-car in the North America, and fire and rescue services in Germany, Spain and France.
“The Grenadier has proven itself as a highly capable, durable and reliable 4X4. Not only is that continuing to appeal to new retail buyers around the world, but fleets – which are always cautious about new manufacturers – now have the confidence to start placing big orders.”
Mike Whittington - Chief Commercial Officer, INEOS Automotive
The INEOS Grenadier is now on sale in 50 global markets across North America, Europe, Africa, the Middle East, Southeast Asia, China and Australia. Used as workhorses, adventure vehicles and as daily family transport, it has proven reliable, durable and peerlessly capable across a vast range of use cases.
Note to Editors: Essen Feuerwehr (DE) image courtesy of Holzapfel Sonderfahrzeuge GmbH
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INEOS Automotive contact details:
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Tom Waugh
Senior Global PR Officer
tom.waugh@ineos.com
+44 (0) 7776 454 747
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
