INEOS AUTOMOTIVE SCORES TWO TOP OFF-ROADING AWARDS AT TEXAS TRUCK RODEO
- INEOS Trialmaster named “Off-Road SUV of Texas” and INEOS Quartermaster scored “Off-Road Truck of Texas” in annual competition
- Judging was done at the Texas Truck Rodeo in September by Texas Auto Writers Association (TAWA)
- “Texas continues to be one of our most important US markets,” said George Ratcliffe, President of the Americas, INEOS Automotive. “As a new challenger brand in its first year at the Rodeo, INEOS Automotive is blown away by this recognition of our off-roading prowess.”
San Antonio, Nov. 22, 2024 – INEOS Automotive received two prestigious awards from the Texas Auto Writers Association (TAWA) as the Top Off-Road SUV and Top Off-Road Truck of Texas. Winners were announced at a news conference today at the San Antonio Auto Show.
“Texas continues to be one of our most important US markets,” said George Ratcliffe, President of the Americas, INEOS Automotive. “As a new challenger brand in its first year at the Rodeo, INEOS Automotive is blown away by this recognition of our off-roading prowess. Our customers, and now the journalists, really loved hitting the trail in the Trialmaster and Quartermaster.”
Judging was done following test drives of 28 vehicles by 41 registered journalists at the Texas Truck Rodeo, held at the Eagles Canyon Raceway off-road course in Decatur, Texas September 26 and 27, 2025.
“The two INEOS Grenadiers were the talk of the Rodeo,” said Cory Fourniquet, President, Texas Auto Writers Association. “We were so glad to have them in our mix of 28 vehicles during our event at Eagle Canyon Raceway in Decatur. Clearly the writers had a blast driving the Grenadiers off-road. Congratulations to everyone involved in the development of these fun vehicles.”
After launching in the U.S. and Canada over the last 18 months, INEOS Automotive’s presence in the region continues to grow. The company’s dealer network is expanding and its entry into the Mexican market is currently underway. The Fieldmaster and Trialmaster spearheaded the brand’s launch in the region last year, and the Quartermaster double-cab pick-up will launch early in 2025, with further additions to the product line-up in the pipeline.
In Texas, INEOS Grenadiers are sold at three dealerships, Sewell INEOS in Plano and San Antonio and Mossy INEOS in Houston.
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INEOS Automotive contact details:
Sarah Pelling
Head of PR
INEOS Automotive
+44 (0) 7887 451773
sarah.pelling@ineos.com
Colleen Robar
North American PR
+1 313 207 5960
crobar@robarpr.com
About INEOS Automotive
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.
