INEOS GRENADIER EXPANDS IN MEXICO WITH THE OPENING OF ITS OFFICIAL SHOWROOM IN GUADALAJARA
Guadalajara MX, 7 April 2025 – INEOS Automotive continues to strengthen its footprint across the Americas with the official opening of its second official retail location in Mexico, INEOS Grenadier Guadalajara, located at Av. Patria 2080, Andares, Zapopan, Jalisco — one of the country’s most vibrant and upscale commercial districts.
The opening marks a new milestone in the brand’s rapid growth across Latin America and highlights the company’s long-term investment in the Mexican market — a country that has quickly become one of the most dynamic automotive hubs in the region.
Guadalajara, often recognized as Mexico’s city of innovation and entrepreneurial spirit. Its growing population of business owners and outdoor enthusiasts has shown strong interest in premium off-road vehicles, positioning the Grenadier as an authentic, purpose-built alternative in the high-end 4x4 segment.
The grand opening event welcomed George Ratcliffe, President of INEOS Automotive Americas, and Mike Whittington, Chief Commercial Officer of INEOS Automotive, who joined the local team to officially inaugurate the new showroom. Their presence reinforced INEOS’s commitment to sustainable expansion and to delivering world-class service and capability to customers across North America.
“This new space represents more than just growth - it's about connection. We're here to show Mexico what a true, purpose-built 4X4 can do.”
Pablo Herrera - General Director, Grupo Herrera
With over 100 units already delivered in the country, the brand continues to gain momentum among drivers who value authenticity, capability, and craftsmanship.
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INEOS Automotive contact details:
Sarah Pelling
Head of PR
INEOS Automotive
+44 (0) 7887 451773
sarah.pelling@ineos.com
Viktoria Kirkova-Fane
PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Tom Waugh
Senior PR Officer
tom.waugh@ineos.com
+44 (0) 7776 454 747
About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster, and in February 2024 a third vehicle line called the INEOS Fusilier was unveiled which will offer two powertrain options to meet global consumer needs: an all-electric and a range-extender electric.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.
