INEOS reveals Grenadier interior: ready for anything work and life throws at it
- Innovative design proves that a capable body-on-frame 4X4 can still deliver on modern comfort and refinement
- As with the exterior design, the focus is on practicality and utility – from switches and dials, to stowage and customisation options
- Interior is built to endure, with hard-wearing materials and integrated tech that will stand the test of time
- #GrenadierUnwrapped
London, 7 July 2021 – The interior of the INEOS Grenadier is designed on purpose, to deliver the space, practicality and versatility owners need from a hard-working 4X4. Starting from a clean sheet, the design incorporates the modern technology and comfort expected of a vehicle for the 2020s and beyond.
“When we started thinking about the Grenadier’s interior, we looked carefully at modern aircraft, boats and even tractors for inspiration, where switches are sited for optimal function, regular controls are close to hand, auxiliary ones are further away,” said Toby Ecuyer, Head of Design. “You can see the same approach in the Grenadier: the layout is functional and logical, designed with ease of use in mind. It has everything you need and nothing you don’t.”
Toggle switches and dials on the centre and overhead consoles are widely spaced and clearly labelled. Auxiliary switches have been built in, pre-wired to support the addition of winches, work lights and other accessories.
Advanced technology is included only where it benefits functionality and usability. The infotainment system is accessed via a 12.3-inch touchscreen, or by using a rotary dial. The Apple CarPlay and Android Auto integration means users can rely on smartphone navigation which will always be up to date. And the off-road pathfinder navigation system allows drivers to programme, follow and record their route via waypoints, when roads and tracks are left behind.
With hard-wearing surface materials throughout, the Grenadier is designed to endure. Drain plugs in the rubber flooring and wipe-down upholstery mean the interior can be hosed out. Water-resistant anti-stain Recaro seats provide ergonomic support and comfort on or off the road. Carpets and leather upholstery will be available for those aiming to leave the mud and sand outside.
Stowage space has been maximised, with a dry storage box under the rear seat, a lockable central console cubby box, and secure side-mounted storage in the rear load area. There is also scope for individualisation, with a wide range of interior options and accessories to help each owner customise the Grenadier to best perform its role.
Dirk Heilmann, INEOS Automotive’s CEO, said: “Inside and out, the Grenadier has been designed to do a job - to get people and their kit where they want to go in comfort, in control and with no fuss. It just works.”
130 second-phase Grenadier prototypes are currently half-way through their target of 1.8 million kilometres of gruelling testing around the world. Next stage: the dunes of Morocco.
Reservations will open from October 2021 and deliveries will start from July 2022.
-Ends-
INEOS Automotive contact details:
Sarah Pelling
Global Head of PR
+44 (0) 7887 451 773
sarah.pelling@ineos.com
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Tom Waugh
Senior Global PR Officer
tom.waugh@ineos.com
+44 (0) 7776 454 747
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.