MEDIA ADVISORY: INEOS AUTOMOTIVE GEARS UP FOR NEW ADVENTURES
LONDON, 15 December 2025 – From weekend warriors, thrill seekers and adventurers, to family camping crews, picnic takers and casual road-trippers, INEOS Automotive now offers a greater-than-ever range of accessories, helping Grenadier and Quartermaster owners embrace what the outdoor world has to offer.
The expanded range of add-on equipment now includes shorter roof racks for vehicles with Safari Windows, pick up cargo bay cover, tonneau cover, adjustable load bars, bike carriers, cargo boxes, drawer units, light bars and mounts for skis, snowboard and kayaks – to name but a few.
INEOS Automotive has partnered with a range of industry-leading accessory suppliers, including Rhino Rack and RED Winches, to ensure they are the perfect fit for the Grenadier. All accessories supplied through INEOS are crash tested for optimal safety and covered by a standard three-year warranty.
The INEOS Grenadier and Quartermaster are available to customers in over 50 countries world-wide. To find out more about Grenadier prices, technical specifications and options, visit www.ineosgrenadier.com.
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INEOS Automotive contact details:
Sarah Pelling
Global Head of PR
+44 (0) 7887 451 773
sarah.pelling@ineos.com
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Tom Waugh
Senior Global PR Officer
tom.waugh@ineos.com
+44 (0) 7776 454 747
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
