NEW INEOS AUTOMOTIVE VEHICLE LOCATOR HELPS CUSTOMERS FIND NEW AND CERTIFIED USED STOCK
- Powerful new sales platform details every pre-configured new and Certified by INEOS used Grenadier in stock
- Mike Whittington, CCO, INEOS Automotive, comments, “From the earliest days of the business, we focused on providing an exceptional buying experience for customers. This new platform will ensure they have online access to every Grenadier model on sale in their country, so they can easily choose and finance their vehicle with peace-of-mind.”
- Bespoke software enables dealers to manage their new and certified used stock in real time
- UK launched in September, with roll-out to follow in key markets including Germany, Australia, South Africa and the US
London, 18 Sept 2024 – INEOS Automotive has launched a straightforward vehicle locator for all pre-configured new and Certified by INEOS used Grenadier stock. It will provide customers with full details of every Grenadier model currently on sale in their country, as well as presenting finance packages available from Santander Consumer Finance (UK, DE, US) and Pepper Money (AU).
The new tool has now launched in the UK, with a planned roll-out in Germany, Australia, South Africa and the US before the end of 2024. As well as incorporating a gallery of images, videos and full specifications for each vehicle, the locator will also detail the service history for all Certified by INEOS used vehicles.
Mike Whittington, Chief Commercial Officer, INEOS Automotive, comments, “From the earliest days of the business, we focused on providing an exceptional buying experience for customers. This new platform will ensure our customers have simple and quick online access to every available Grenadier model on sale in their country, so they can easily choose and finance their vehicle with peace-of-mind.”
INEOS Automotive partnered with digital automotive sales specialist Nexus Point to develop the new service. Nexus Point’s scalable online vehicle locator plug-in is directly integrated into INEOS Automotive’s existing management software systems, helping retail partners centrally manage all new and certified used vehicle stock.
“Our scalable Apex platform is perfectly tailored to work with INEOS Automotive’s growing sales network and its combination of agency and dealership models,” says Ross Giblin, Sales Director, Nexus Point. “Apex plugs directly into INEOS Automotive’s existing software and will accelerate sales growth by ensuring potential customers will have access to every Grenadier on sale in their market. We’re looking forward to rolling it out to other key markets.”
To view pre-configured and Certified by INEOS vehicles, visit: www.stock.ineosgrenadier.com.
-ENDS-
INEOS Automotive contact details:
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Lois Brooks
Senior Account Manager, PFPR
+44 (0) 7596 857457
lois.brooks@pfpr.com
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.