SPORTS ICONS LAIRD HAMILTON AND GABBY REECE SIGN AS BRAND AMBASSADORS FOR INEOS GRENADIER
- Global sports icons Laird Hamilton and Gabrielle Reece become official brand ambassadors for INEOS Grenadier 4X4
- Authentic fans of the brand, the stars share their real-world experience of the Grenadier
NEW JERSEY, 24 March 2026 – World-renowned action sports heroes, Laird Hamilton - big-wave surfer legend and Gabby Reece - beach volleyball trailblazer, are partnering with INEOS Automotive as global brand ambassadors for the Grenadier 4X4.
The newly signed collaboration formalizes a long-standing relationship between the brand and the sporting couple, with both Hamilton and Reece being INEOS Grenadier owners and enthusiasts. Their genuine experience of using the vehicle within their demanding lifestyles makes them a natural fit for the brand’s core values: durability, capability and adventure.
Laird Hamilton, an icon known for revolutionizing big-wave surfing and pushing the boundaries of what's possible in the water, relies on gear that can withstand extreme environments
“The Grenadier is the real deal, it handles everything we throw at it. Whether we’re loading up boards, dive gear, or just heading out to a remote location, it’s dependable, capable and just gets the job done. It’s a vehicle built for how we live, not just for show.”
Laird Hamilton
Gabby Reece, a former professional beach volleyball player, fitness expert, entrepreneur and author, values the vehicle's blend of utility and robustness for her active family life.
“As a busy family of five, we need vehicles that can keep up with our pace and diverse needs. The Grenadier has been a part of our lives for a while now, and its utility and toughness are unmatched. We're excited to officially represent a brand whose products we genuinely love and use every day.”
Gabby Reece
“Laird and Gabby embody the spirit of the Grenadier – relentless, authentic and adventurous. Having already been Grenadier owners and used the vehicle as part of their daily lives, from hauling gear to remote surf breaks to navigating challenging terrain, their ongoing endorsement of our vehicle is as real as it gets.”
George Ratcliffe - President Americas, INEOS Automotive
Since production began in 2023, more than 35,000 customers in over 50 countries are using their Grenadiers to tackle adventures, work and daily life. Built to take people and their kit where they want to go, its combination of peerless off-road capability, on-road comfort and versatile practicality has won multiple awards around the world.
INEOS Automotive entered the Americas market in 2023 and continues to expand its product portfolio with the addition of the Quartermaster pickup, the bespoke Detour by Arcane Works and the all-new Black Edition, while growing its retail and service footprint across the region.
To find out more about the INEOS Grenadier, please visit www.ineosgrenadier.com
-Ends-
INEOS Automotive contact details:
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Ryan Allen
Senior PR Officer Americas
ryan.h.allen@ineos.com
+1 (919) 394 2472
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
